Admission Consulting Services

Part 1: Win admission into your dream schools by learning how to sell yourself to colleges

Getting to know yourself (the product)
Who are you? What is your passion? What are your greatest achievements? What makes you unique and different? What will you bring to the college? What makes you a good match or fit for this college?
The number one sales rule is to know your product. If you do not know your product, you cannot sell it. If you don’t understand what you’re selling, you are not going to be successful in the admission process. Successful applicants know who they are. They know their marketable qualities. They know their strengths, talents, skills, passions, achievements, core competencies, areas of expertise, past impact; in other words, what they have to offer a college and what they bring to the table. They know themselves inside and out, and that’s why they can sell it so well.

A great admission marketing plan should answer the following questions:

  • Why should we (the college) accept you? What are your achievements, qualifications, and credentials?

  • Why should we choose you? What makes you a better alternative to students with stronger achievements?

  • What’s unique or different about you? What differentiates you from other students?

  • What can you bring to our campus? What’s in it for us if we admit you? What can you do that would make our college better? 

  • What are you passionate about or good at? What do you excel in? 

  • Why are you a good fit or match with our university?

  • In what ways have you shown us (the college) that we are your first-choice, dream school?

  • What special characteristics/background do you possess that will help increase our prestige, revenue, diversity, reputation, status, name recognition, and popularity?

To help students to get to know themselves better, we will perform a student inventory/assessment, and together, we will come up with a marketing plan that will identify their marketable qualities. Then we will devise a personalized strategy to implement those qualities into every aspect of their college application materials. 

Get to know your customer (the colleges and universities)
Before a student can sell their marketable qualities, they need to know who they are selling it to—who are their “customers” (the colleges and universities.) Successful applicants learn about the colleges they will be applying to. They find out everything about their potential colleges and get to know them intimately. Eventually, students have to become a walking encyclopedia of knowledge about their targeted colleges. What do your targeted colleges need that you have to offer? What do they specifically value? If students don’t know the colleges, they cannot sell themselves effectively to them. 

Admission officers appreciate applicants who can demonstrate that they’ve read up on the college and understand its course offerings, academic programs, faculty, curriculum, mission statement, strategic goals, needs, goals, problems, pain points, and concerns. We often tell our clients that the easiest way to stand out from others is to do their homework on the colleges. Many students do not want to take the time and effort to research the schools they will apply to. Those students who do read up on the colleges will have a special advantage over others because they can tailor their achievements, unique qualities, strengths, etc. to each specific university.

Part 2: Learn how to write sales-driven essays that will impression admission officers
An essay is a sales document; it is not an essay writing contest, a writing assignment, or a typical English paper. If the essay does not sell a student’s achievements, passions/interests, uniqueness, impact/contribution, or why they are a good fit/match with the college, it is a useless document and will not help them get accepted into the top colleges. In the Admission Consulting Service, students will learn how to sell themselves through their writing. Working with Yvette Amos, an admissions expert with over twenty years of experience, students will brainstorm, edit, and revise their college essays, leaving with final drafts to use for multiple applications. 

Contrary to belief, most high school counselors and English teachers do not help students with writing essays. They do not help students with brainstorming for ideas or developing their initial rough draft. They only provide advice and feedback after the essay is already written. Also, they are not in a position to guide students on strategically positioning themselves for admission success.

This is where the Ivy Prep Admission Consulting Service comes in! Our step-by-step process will provide brainstorming guidance, outline development, essay editing, advice, and personal guidance that will help students write great essays from beginning to end. We will not write essays for students. Rather, we teach students how to craft essays that, stand out from the competition, impress admissions officers, and ultimately win a spot at a dream school.  Working with Ms. Amos, students will have an improved chance of gaining admission into dream schools like Harvard, Princeton, Yale, Stanford, MIT, Duke, Chicago, and many more.

Part 3: Learn how to sell your achievements and passions through the resume
When a student writes a resume, it has to sell them.  Like the essay, the resume is a sales document, and the student is the item for sale. Each point on the resume should answer the question: Why should I accept you? What have you accomplished? What are your passions and interests? What makes you different or unique? What value can you bring to the college? The resume is one of the most important marketing tools; it is not a document to list, catalog, or describe activities, volunteer work, or jobs. If the resume is not selling the student’s achievements, impact, and/or passions/interests, students will face rejection rather than acceptance. Ms. Amos will provide tips, examples, and show how to make the resume sell the student.

Part 4: Learn how to convince teachers and counselors to sell what’s great about you in letters of recommendations
Not only do students have to sell themselves, but they also have to persuade their teachers, counselors, and others to reinforce that marketing message through recommendation letters. Do students just ask for a letter of recommendation and leave it at that? No, of course not! No matter how close students were to their recommenders and how well they were liked, recommenders do not have a photographic memory nor can they recall the details and highlights about the student from six months, one year, two years, or three years ago. Nobody has that great of a memory to recall that insightful comment the student made in class, that great paper the student wrote on WWII or the unique approach the student took on a research project, or how well the student led a particular Chemistry lab. It is the student’s job to refresh their memories and provide information about themselves that can help teachers, counselors, coaches, and others to write superb letters of recommendation. Working personally with Ms. Amos, students will craft personalized letter brag sheets and junior packets to their teachers, counselor, activity sponsors, coaches, etc. that will allow the recommenders to compose great letters that will help students win a spot at their dream schools.

Part 5: Learn how to ace the admission interview
Admission interviews are not just a question and answer session, but instead an opportunity for students to market themselves in person. For students who might be “on the edge,” a strong interview can tilt the scales in favor of admission. For strong students, a poor interview can ruin their chances of admission.  Using the metaphor of the student as the great product and the interview as another marketing opportunity, our service will show students how to approach their admission interview like a sales pro. An admission interview is unlike any other form of interaction. The interviewer wants students to communicate what makes them stand out from other candidates and what they can bring to the college campus. The interviewer’s job is to recommend the best candidate. However, it’s impossible to get a full and complete picture of any human being from a 30-40 minute conversation, so the interviewer has to rely on a limited set of data — what the student tells him/her in the interview. As a result, great candidates often get passed over for students with worse qualifications but better presentation skills. The good news is that it’s very possible for students to learn to sell themselves in a way that will still feel authentic. It’s not about trickery or false representation — it’s about understanding what the student’s key strengths are and being able to communicate them in a memorable, persuasive, and compelling way. 
Our service will teach students the most common interview questions, how to approach these interviews, and how to effectively introduce themselves and talk about their accomplishments, passions, uniqueness, future impact, and goals. Students will walk in confidently knowing how to answer every question they'll be asked (interviewers will think they are reading their mind!). Secondly, students will craft incredible, admission-winning answers to even the trickiest, most dreaded questions. Lastly, students will learn how to smoothly and naturally deliver their answers and “wow” the interviewer... even if their nerves have left them unable to speak in the past. By the end of our mock interview sessions, the student will have prepared for and gained new confidence when interviewing, learning how to speak comfortably when talking about themselves and their achievements. 

Applying for college admission? Want to give yourself a leg up on the competition? Then sign up for our Comprehensive Consulting Service. 


To improve a student's chance of admission into the top colleges, our College Prep Consulting services focuses on developing  the following areas:

1) Achievements (academic, extracurricular and personal). Positive results and successes count, not how long a student has done something, the number of volunteer hours earned, duties performed in clubs/projects, responsibilities fulfilled in a leadership position, etc. Colleges do not reward students for participation, hours, or involvement; they reward students for RESULTS!  Achievements! Which is why we have to focus on building the student’s achievements throughout high school. Also, achievements are not just grades, test scores, awards/competitions won, honors received; achievements go beyond these things.

2) Passions and Interests (academic and non-academic). Colleges want students who are passionate or experts and specialists in 'one' or 'two' areas, whether academic or non-academic. Colleges are not looking for the "well-rounded student" who joins tons of activities while maintaining good grades. Well-rounded students are 'jacks-of-all-trades,' but masters of nothing. In other words, they are not especially strong at or excellent in any specific area or interest (academic and/or extracurricular) but are rather average and common. 

3) Uniqueness. Most admission applicants are indistinguishable from one another which is why many of them have a hard time getting into their dream schools. There is nothing about them that stands out from others. Many students fall within common profiles or are stereotypical applicants like the 'All-American Girl/Boy' or the 'Typical Asian Applicant." Admission officers are trying to find that student with a special spark or unique qualities but many students are focused on trying blend in, following the crowd and conforming to what others want them to be in order to be accepted. If a student wants to claim to be different in admission applications, they have to live it and exemplify their individuality in various areas of their life. Being predictable or a carbon copy of everyone will cause admission rejections.

4) Impact and Contributions. In return for accepting a student, many colleges expect something in return. That 'return' is called future impact. In other words, how will this student change or better the college campus, in or out of the classroom? If a college thinks that you will contribute nothing to the environment or that you will add nothing of value or significance to the school, they will reject you. How do you show that you will make a future impact? Students have to build up a track record in high school of making an impact in their high school(in/out of the classroom), community, state, and/or world. 

We help students develop the above qualities through offering services in:

Part 1: Academic Planning
VCA provide advice and assistance on course selection, standardized testing scheduling, relationship-building with teachers and counselors and developing other non-numeric academic achievements. For example, there are 16 qualities that teachers have to assess students on in letters of recommendations; unfortunately, most students are not demonstrating these qualities at all in class(besides academic achievement and disciplined work habits) or if they are displaying these qualities, it is not at a high level(excellent, outstanding, or one of the top few). We need to change this if they hope to get strong letters of recommendation in the future.

Part 2: Activity Planning
Choosing the right activities and developing those interests broadly and deeply is the focus of this service. After we decide which activity path to follow, the focus is on building up extracurricular 'achievements' and impact which is why we stress goal-planning and monitoring student's progress monthly towards achievement of those goals. We also provide personal and individualized activity recommendations.

Part 3: Personal/Leadership Development

Colleges look for applicants with certain personal qualities and skills such as communication skills, independence, leadership, initiative, teamwork skills, self-motivation, etc., which is why er focus on showing students how to develop these qualities in order to be a strong applicant. 

Educating students and parents about college search criteria(reputation, location, size, setting, etc.)
Personalized list of recommended colleges that meet your criteria and providing extensive information to evaluate and compare schools.
Assisting with identifying reach, mid-range and safety schools.
Helping students to narrow down list of colleges and make the final college choices.

Application Review
- Creating powerful scholarship applications 
Essay Development and Editing
- Creating winning scholarship essays
Recommendation Preparation
- Getting great scholarship recommendation letters 
Resume Development and Editing
- Creating memorable resumes 
Interview Preparation
- Making a great impression on scholarship interviews
Family Contribution Estimator/College Affordability Analyzer
– Figuring out how much you will be expected to pay
Pre-Planning for Financial Aid
–  Finding ways to reduce your share of college expenses and out-of-pocket costs
Completion of Financial Aid Forms (FAFSA, PROFILE)
–  Applying mistake-free
Award Analyzer/Financial Aid Appeals –
Finding out your bottom line and negotiating for more assistance

Call us today at 713-212-0168 or email us at to schedule your free, no-obligation, initial consultation.


Services Offered:

  • Graduate School Admissions Consulting

  • College Admission Consulting for International Students

  • High School (Secondary School) Admissions Consulting


Stanford (ED)
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Duke (ED)
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NYU Stern (ED)
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UC Berkeley (first-choice)
UC Berkeley (first-choice)
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Washington (Seattle)
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